Welcome, friend!
We are New Friends Agency, a full-service brand-building, and communications agency in the beauty, and wellness space.US
About us
We are a modern brand-building agency working together with brand founders, industry buyers, and media to secure placement, increase brand awareness, and help elevate compelling founder stories.
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In the modern age, we adapt innovative, and agile solutions with a mix of traditional press, digital activations, and creating aligned opportunities.
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We work individually, and hands-on to craft brand messaging, and execute strategy for meaningful, value-driven results.
What we do / Services
We are a small-knit team of dedicated brand specialists.
Here's how we can help you.
Services
Media Relations
Press Placements
Strategic Planning
Communications/Storytelling
Media Partnerships & Buying
Influencer Relations
Digital Funnel Advisory
How we like to work
We keep an intentionally selective client list to ensure individualized, intimate partnerships.
We enjoy building visionary brands, and championing diverse, foward-thinking brand founders.
Our current client list is comprised of AAPI, LGBT+, Female-Founded brands.
NEWS
MIJA launches Celestial
MIJA launches Celestial
Potion
Nutritionist-founded, California-based wellness brand, MIJA, enters skincare with a topical serum designed for the face, body, and hair.
*feel free to get in touch with us
Recent Releases
Gentler Essentials Rosehip Reverence
Rosehip Reverence elevates the iconic rosehip into its most complete and bioactive form. Crafted entirely from organic rosehip seed oil, supercritical fruit and seed extracts, and a rare carotenoid concentrate, this full-spectrum treatment delivers regenerative pro-vitamin A, barrier-restoring essential fatty acids, and radiance-renewing antioxidant support. Skin appears smoother, brighter, and visibly more resilient with every use.
Gentler Essentials Vital Fermented Essence
Vital Fermented Essence is a next-generation treatment essence that delivers refined texture, enhanced radiance, and visibly improved skin quality through advanced fermentation and biotechnology. Over 90 % Galactomyces, Saccharomyces, and Leuconostoc ferments infuse the skin with amino acids, vitamins, and postbiotic nutrients to optimize barrier function and boost natural renewal. Enhanced with a nucleotide-rich yeast lysate and recombinant Immunoglobulin G, this essence activates renewal, calms reactivity, and builds lasting resilience — creating the ideal foundation for every skincare ritual.
MIJA Organic Moringa Leaf Powder
One ingredient: The Superleaf. Endless benefits — single-sourced and clinically tested for peace of mind
our clients We work with exemplary brands in the beauty,
